StyleSelect’s Customer Traction Spans Verticals and Surpasses Expectations
Denver, CO, — May 5, 2016 — B2B Supplier Marketing and Sales Platform, StyleSelect™, today announced eight new customer additions to the B2B marketplace serving Professional Buyers. StyleSelect doubled its buyer outreach figures to nearly 2200 professional buyers, retailers and executives marketed to on behalf of its customers enabling these suppliers to directly interact with their buyers to provide them with access to the right styles at the right price at the right time.
StyleSelect’s latest customers cross several verticals that the company, based on Executive Retailer feedback, is initially focused on. They include supplier saturation goals within the women’s apparel world of Junior, Missy, Plus, and Young Contemporary and by category including heavy participation in Denim, Tops and Outerwear. Goals for next quarter include continued growth in these areas based on retailer demands. StyleSelect’s growth underscores the company’s appeal to branded and non-branded, private label and fast fashion suppliers as they seek more efficient communication and personalized relationships with their buyers and their Retailer’s exclusive product needs.
“We’re focused on innovation within this industry, where a retailer can literally change the course of their business within six to eight weeks, by simply pivoting to the needs of the market,” said StyleSelect Co-Founder Sharon Hughes. “Retailers in this industry know that responsiveness to their consumer’s trend is paramount, and the suppliers on StyleSelect are willing and able collaborators when responsiveness is required. The StyleSelect platform allows buyers to quickly search for trending products, reach out to their suppliers, or to find new suppliers. Style modifications and agreements can easily be made directly through the system providing quick response and valuable efficiencies.”
StyleSelect’s newest supplier clients include Poof Apparel, Catering to the Urban Aesthetic, Department Stores, Specialty Stores and Majors; Highway Jeans, Specializing in fashion forward denim clothing for the junior, junior plus, and young contemporary girl; Sweat Tailor, menswear; and Simply Ruby, a line of fashion-driven separates making its Majors Market debut this April.
Leveraging the StyleSelect application during the recent LA Majors market, Nicole Wachs, learned just how valuable the platform was. Nicole explains, “While displaying a new line during market week, the buyer was interested in several more styles than I actually had at the market. Using StyleSelect, I was able to quickly pull up those styles plus the descriptions and ended up creating and sending a linesheet of those 3 styles to the buyer. Without StyleSelect, I would have had to reach out to my factory or wait until I was there to get some photos to send to the buyer via email. It was great to see StyleSelect actually work for us.” Wachs continues, “In one day I created five linesheets for six different buyers with style notes, pricing, alteration and delivery information all by simply clicking a few buttons. This represents real business that I can now track and respond to 24/7 with both my client and my back office production staff and designers. It’s never been easier to connect and share with my buyers than with StyleSelect.”
“StyleSelect demonstrates the value of the global showroom, during the market weeks, but it’s the ability to extend marketing capabilities to new retailers and retail executives that fully explores the platform’s ROI, “ said Cherish Edwards, Head of Products, StyleSelect Technologies. “It’s a significant step in the way their styles and information can be leveraged to impact their business.”
StyleSelect™ is an all in one supplier marketing platform and mass merchant buyer marketplace that people of any skill level can use. It’s a self-service supplier-marketing platform that streamlines, measures and optimizes supplier tasks that increase efficiency and grow revenue. StyleSelect’s breakthrough platform lets professional buyers and their colleagues connect with each other to share linesheets, request samples and create aggregated assortment plans; and it helps suppliers market and deliver curated linesheets and personalized interactions to retailers and their professional buyers. Headquartered in Denver, CO with offices in LA and NYC, StyleSelect serves as a strategic platform to mass merchant buyers and their suppliers. For more information about StyleSelect visit http://www.styleselect.com.